Will WiFi, the hottest aircraft, eventually be fav

2022-08-01
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Will airplane WiFi eventually be favored by consumers

according to foreign media reports, at present, for users, aircraft WiFi is to a large extent like chicken ribs. In order to get started, you usually need to go through tedious login procedures, and then spend a lot of money, just to get the speed of the dial-up era

because of this bad experience, aircraft WiFi service providers such as gogo failed to attract a large number of users. According to the data released by quartz, less than 7% of passengers finally choose to pay for such services provided by gogo. This figure has not changed since 2011

however, according to quartz, readers can refer to the blue line in the figure below, which represents the gogo revenue which has been slowly climbing in recent years. Part of the reason is that gogo has raised the service price. It needs to add an oil replenishment unit to the system to automatically regulate the oil volume in the pipeline. They are trying various charging policies to find the best balance

in fact, the company's lack of price stability in recent years has caused a problem. Although the company took this opportunity to increase its revenue, it was difficult to attract more users. On the bright side, existing consumers have purchased more access times. What's worse, this shows that the only way gogo can improve its income level is to charge higher service prices for loyal users

however, just like the trend affecting the ground interconnection service, the situation of aircraft WiFi will change soon. People are moving away from the traditional broadband connection through fixed lines and are surfing on mobile devices outdoors or in the workplace. According to Cisco, by 2019, the data traffic of American consumption will increase by more than 900% compared with last year

these predictions inevitably affect the service form of aircraft WiFi. The upgraded communication satellite will soon be able to provide faster on-board WiFi connection, and at the same time, it can bring unprecedented experience to users, such as live event broadcasting, music streaming and even on-board mobile advertising, just like the home like experience described in the Wall Street report. The new satellite technology is expected to provide a connection speed of 50MB per second, while the current speed of older satellites is 500kb per second

the biggest problem is whether all these new functions provide technical support for the transformation and upgrading of the polymer surface material industry and whether they can be provided to consumers at a reasonable price? Or still charging high fees like gogo

all this usually depends on one factor: competition. At present, the competition in the air is not fierce. According to quartz's data, 70% of all flights providing internet connection services have adopted gogo's scheme. The main competitor in this field is row 44, which mainly provides services to passengers of Southwest Airlines. However, according to the Wall Street report, Panasonic is trying to enter this field. It says that by 2025, 14000 aircraft will be equipped with on-board WiFi devices

ultimately, consumer demand will drive the development of the industry. At present, consumers' expectations are rising. They want to get the same experience as their own in the air. If there are no WiFi service providers for these aircraft, we'd better choose some well-known brands of universal testing machines to meet their needs to resist fatigue damage. Where will the industry go? You can get the answer from the chart in this article

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