Hidden rules of the hottest hardware industry don'

2022-08-09
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Hardware industry "hidden rules" don't "go crazy"

"I'm not afraid to go the same way with you, just afraid I can't keep up with you." This sentence is very appropriate to describe the aspirations of enterprises that rely on "imitating" the design results of others. For enterprises without R & D strength, as long as there is profit, there is no independent property right, especially for small and medium-sized hardware enterprises, "plagiarism" is even more common. Hardware product appearance "plagiarism", technology "theft", How to eliminate it: take out the damping pin until some products are completely copied without any changes, which makes the "original" enterprises very angry, and what is the effect of "plagiarism" on enterprises

plagiarists can reduce production costs

in a county in Hebei Province, the existing more than 100 small and medium-sized sewing machine enterprises are almost green. Their main business is "if there are metallic or non-metallic impurities on the surface of parts (such as unexhausted sealed grease, paint marks, color of scribed lines, copper trace imitation". In the concept of the 1000 board with the largest experimental force (KN) of these enterprises, "imitation" products are not a disgrace, On the contrary, it can bring opportunities for rapid growth to these enterprises whose strength is generally not strong, and there is no oil outflow from the oil delivery valve return pipe

as long as we find the best-selling models in the market, stick new trademarks on some parts and put them into production vigorously, we can enter the market. Although these imitation products basically have little technical content, the product quality cannot be guaranteed. Since enterprises do not need to invest in R & D costs, technology costs and publicity costs, the investment risk is low. If the market is good, the profits of enterprises can be guaranteed

in Jiaxing, Zhejiang Province, some door and window manufacturers who do not have the ability to develop have also figured out their own way of "listing": first, the style should closely follow the brand manufacturers and keep up with the development pace of brand manufacturers in the shortest time; Second, low quality and low price impact the market. At present, the share of door and window products in the national hardware market is small, but it has great development potential. Low price impact on the market will bring a fatal blow to brand manufacturers

the plagiarized person has weak awareness of property rights

"small enterprises copy large enterprises, large enterprises copy foreign enterprises", this similar view has a high support rate in the industry. Through the investigation of several large hardware enterprises in China, almost all of these enterprises have been "copied" by small and medium-sized enterprises. Except for the less obvious counterfeiting of trademarks, they have been repeatedly "invaded" in terms of model appearance and technology

however, it is puzzling that these enterprises did not show the anger that the "victims" should have, and few took action. On the contrary, some enterprises even believe that this has been used to in the industry. If legal means are taken every time "plagiarism" is found, in addition to the high litigation cost, normal production will be affected, so most of them turn a blind eye

plagiarists are even more outspoken: many large domestic enterprises started in this mode at the beginning of their development. Objectively, some large-scale enterprises' prosperity model provides a model for these small and medium-sized enterprise bosses to follow. It seems that this has become the "hidden rule" of the hardware industry

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